Search Engine Optimization

SEO stands for Search Engine Optimization or Search Engine Optimizer. Our SEO service covers such areas as keyword placement, search engine submission, content copywriting, site architecture engineering, and Meta tags and keywords preparation.

The Misleading #1 Ranking Guarantee

Search Engine ranking is no precise science. Search Engine placement is affected by an array of factors such as the site's overall architecture, the amount of relevant text contents on the web site, the placement of keywords, the search engine's search algorithm, the number of reverse links coming from other sites etc.

Although there are SEOs out there claiming that they "guarantee number 1 ranking on Google or Yahoo," that is flat out impossible. No one can guarantee a #1 ranking. If two competing companies both pay the same amount of money and both use the service from the same SEO company that "guarantees" the #1 placement, who will end up getting it? There can't possibly be two #1s.

Our SEO service starts from the very foundational building blocks of your web site. From design proposal, to program coding structure, and to the site's entire textual layout, we structure our clients' web sites in ways that are easily accessable by the search engines.

Search Engine Friendliness

Search Engine programs enter web sites from different pages (they do not always go through the home page. In fact, that is rarely the case). The Google search program indexes millions of page daily. Without a carefully executed technical structure and a search engine friendly layout, even the most visually stunning web site can be lost in the abyss. It doesn't matter how great a web site looks. If no one can find it, it's worthless.

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How to bring traffic to your site?

So now finally you have a web site, what now? How do you bring visitors to your careful crafted site? In general terms, the strategies involve both push and pull of marketing.

Market Push

By Push I mean the traditional way of "getting the name out there" approach. If you have the budget, run a front page ad in L.A Times, or a 3x5 banner ad on the home page of Yahoo, that will guarantee you instant results. You will see an immediate spike in your site traffic. Along this line, you can see that your Market Push strategy should involve anything and everything that is in your current print marketing medium: your magazine ad., your local Yellowpage ad., your newspaper ad., your product catalog, your company letterhead, your business cards, your discount coupons.. all of these are ways of getting the word out that you now have a web site. And people will visit your site if they are your target audience.

Market Pull

Market Pull is the tactic that let other people talk about your products and services. On the web, this is usually in the forms of discussion forums, bulletin boards, Blogs, newsgroups, and posting on another site etc. (assuming people are saying nice things about you). These are valuable because search engines place high importance on external links. And the more mentioning / links you get, the higher your site will rank.